Shanghai General Motors + Buick + Chevrolet Gallery
Shanghai General Motors
Shanghai Tongjian Construction
The design approach for each of the galleries comes from the distilling a visual language and style of expression based on each brand’s corporate culture.
Shanghai General Motors Gallery – Due to the brand not focused on any recognizable visual style but on segments of capability, the gallery is designed as content-related shaped spaces that aims to build a heightened memory retention map in the visitor.
Buick Gallery – Derived from Buick’s fluid design style used in their high-end series, a free-form ribbon is designed to flow throughout the gallery telling the story from the past to its future.
Chevrolet Gallery – Based on the motto ”Find New Roads” and the adventure spirit of its young target customer profile, the gallery is designed as a dynamic and exploratory experience through free-standing mirrored walls that interactively transforms into screens.