K11 Art Store Kuriosity, Shanghai
K11 Mall, Shanghai
A'Design 2017 Gold Award,
A&D 2017 Awards Excellence,
IDA 2017 Bronze Award
Kuriosity comprises an online webstore linked to this first physical store that showcases a selection of fashion, design, artisanal products and art work.
More than a typical retail store, we envisioned Kuriosity as a curated experience of discovery where products on display are supplemented with an additional layer of rich interactive media serving to attract and engage with the customer.
Inspired by 17th century “cabinets of curiosity” where extraordinary objects found by explorers were showcased, Kuriosity store is conceived as an immersive room of open showcases that reveal “treasures” within.
A logo light box signals the entrance alongside an infinity window display room. The open storefront welcomes customers to enter naturally and move freely around island showcases of varying sizes. These mobile boxes can be repositioned with part of the store separable for special events. The surrounding wall of display niches with changeable interiors allows for flexible curatorship of products.